The global herbal and organic mascara market size was valued at USD 154.94 million in 2025and is expected to reach USD 239.60 million by 2033, at a CAGR of 5.60% during the forecast period

The market growth is largely fuelled by the increasing consumer preference for clean-label, chemical-free, and naturally derived cosmetic products that support eye safety and skin-friendly formulations

Rising awareness regarding harmful effects of synthetic cosmetic ingredients and growing demand for cruelty-free and vegan beauty products are further accelerating market expansion globally